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Home » Behavioral Finance » The Pain of Paying: The Psychology of Money

The Pain of Paying: The Psychology of Money

And..another great video from Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics.

During this session, you will learn:
– why paying with cash for a nice dinner feels worse than paying with a credit card
– how AOL underestimated internet usage with a change in pricing structure
– how to get maximum enjoyment from your vacation

If you like this, don’t forget to sign up for Ariely’s course: A Beginner’s Guide to Irrational Behavior at Coursera starting March 25. I did.

Here are the key take aways:

Ariely IAriely IIAriely IIIAriely IVAriely V


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